Should brands outsource their Facebook presence in part or full, to a company in another continent and hence become the brand’s eyes, ears and voice on social media?
Budgets for social media are growing at unprecedented rates and these numbers will come under scrutiny more often than not as companies optimize their social media spending. By outsourcing social media activities (in part or full), a brand can cut its social media spend by anywhere between 25 percent 60 percent and still achieve the same, if not better, results.
Budgets for social media are growing at unprecedented rates and these numbers will come under scrutiny more often than not as companies optimize their social media spending. By outsourcing social media activities (in part or full), a brand can cut its social media spend by anywhere between 25 percent 60 percent and still achieve the same, if not better, results.
When we talk about social media outsourcing, I always tell brands that there are some things that are outsourcable and some that are not. About 60 percent 65 percent of all social media work done is outsourcable, and about 35 percent 40 percent is not.
Source url : http://www.allfacebook.com/facebook-page-outsourcing-offshore-2011-07
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