$17.94mn online advertising revenues by Rediff in 2011

Nasdaq listed Rediff.com has said that for the fiscal ended March 31, 2011, the company’s India online advertising revenues grew to $17.94 million from $14.69 million reported on fiscal ending March 31, 2010. Rediff’s total revenues, which includes fee-based and online advertising and US publishing revenues, for the same period rose to $21.79 million in fiscal 2011 from $18.84 million reported in fiscal 2010. The company’s India online advertising revenues for the quarter ended March, 31, 2011 rose to $4.84 million from $4.03 million reported in the same quarter last year and total revenues in the same period grew to $5.64 million compared to $4.96 million for the quarter ended March, 31, 2010.

The company’s cash balance stood at $36.92 million, as of March 31, 2011, which provides sufficient working capital to meet its liquidity needs and to execute on its strategy, including investments in product development and marketing initiatives. Similar with past periods, Rediff expects to continue to invest $1.0 - $1.5 million per quarter throughout the fiscal year.

Source url : http://www.alootechie.com/news/rediff-reports-1794mn-online-advertising-revenues-india-fiscal-2011-total-revenues-2179mn

Bing's deal with Conduit

Bing’s traffic acquisition deal with Conduit, the toolbar company that claims to work with 260,000 publishers and 200 million users, appears to be paying off, according to analysis from Rimm Kaufman Group (RKG).

Senior research analyst Mark Ballard looked at traffic from Conduit to Rimm Kaufman Group clients from before the toolbar company switched to Bing from Google at the beginning of 2011. Toward the end of 2010, when Conduit was still with Google, Ballard writes, Conduit sent RKG clients paid search click traffic that was equivalent to 10 to 11% of total Bing.com paid search traffic. Currently, using referrer data, Ballard sees around 5% of Bing’s paid search traffic coming from Conduit, and he estimates an additional 5-6% likely comes from additional searches after people are delivered to Bing.com.

Source url : http://searchengineland.com/researcher-conduit-toolbar-deal-boosting-bings-paid-clicks-by-10-78411

Google Insights – SEO For 2011

Microsoft buys Skype for $8.5 billion

Over the past week there were rumors that Google and Facebook were both interested in buying Skype. Then Om Malik reported that Microsoft was really the one interested and the Wall Street Journal confirmed yesterday that Microsoft would be paying a remarkable $8.5 billion for the company, making it Microsoft’s largest acquisition to date:

At a value close to $8 billion, the Skype deal would rank as the biggest acquisition in the 36-year history of Microsoft, a company that traditionally has shied away from large deals. In 2007, Microsoft paid approximately $6 billion to acquire online advertising firm aQuantive Inc. Many current and former Microsoft executives believe Microsoft significantly overpaid for that deal. But they are also relieved that Microsoft gave up on an unsolicited $48 billion offer for Yahoo Inc. nearly three years ago. Yahoo is valued at half that sum today.

Source url : http://searchengineland.com/microsoft-buys-skype-for-8-5-billion-now-what-76452