All AdWords Phone Numbers made clickable by google on mobile

When AdWords advertisers place a phone number in their ad copy, the phone number will be clickable by default, Google has announced. Advertisers will be charged the same rate as their standard PPC when users call through the advertisement.

The Added Features

Google has been offering a click-to-call feature for AdWords since January 2010.

Previously, AdWords users who placed a phone number in their ad copy could only get a call if the searcher entered the number manually. Now, the phone numbers inside the creative are clickable by default.

Additionally, advertisers can view details on the performance of the clickable number by looking at the "click type" campaign segment of their campaign reporting.

Source url : http://searchenginewatch.com/article/2104995/Google-Makes-All-AdWords-Phone-Numbers-Clickable-for-Mobile